What is Tanglefoot's story?
Many years ago, the founders father went scuba diving and stumbled upon something unexpected beneath the waves an old, water-damaged book. From it, he salvaged a single page. On that page was a vintage advertisement for a sticky fly trap branded Tanglefoot.
Intrigued by the name and the artifact, he framed the parchment and hung it in the bar called tanglefoot, where it became a conversation piece for decades.
Now, that story lives on. Tanglefoot is being reimagined, not as a fly trap, but as a clothing brand urging people to grip what matters.
What's the meaning of "Grip What Matters"?
Life is short and in todays life it’s a about holding on to what’s truly important in life. Whether it’s family, adventure, personal goals, or simply living with purpose, Grip What Matters encourages people to stay grounded in what they value most.
About our look and feel:
Tanglefoot’s look and feel is bold, adventurous, and full of motion. With hand-drawn sketch illustrations, bright colors, and sunset-inspired motion blur graphics, the brand captures the spirit of exploration and curiosity. It feels outdoorsy, different, and intriguing designed to spark excitement while staying authentic and true to its adventurous roots.
